Cite
HARVARD Citation
Doyle, J. et al. (2022). Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European sport management quarterly. 22 (4), pp. 506-526. [Online].
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Doyle, J. et al. (2022). Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European sport management quarterly. 22 (4), pp. 506-526. [Online].