Women and work: film analysis of Most Beautiful Thing. Issue 1 (16th November 2020)

• Record Type: Journal Article
• Authors: Teixeira, Marcella Barbosa Miranda; Galvão, Laila Lidiane da Costa; Mota-Santos, Carolina Maria; Carmo, Luana Jéssica Oliveira
• Is Part Of: Revista de gestão. Volume 28:Issue 1(2021)
• Page Start: 66
• Page End: 83
• Publication Date: 2020-11-16
• Subjects: Women -- Working women -- Role of women -- Film analysis; Management -- Periodicals; Industrial management -- Periodicals; Business -- Periodicals; 658
• DOI: 10.1108/REGE-03-2020-0015
• Languages: English
• ISSNs: 1809-2276

Abstract

Abstract : Purpose: This article aims to present aspects related to women's personal life and work illustrated in the TV series Most Beautiful Thing (Coisa Mais Linda, in Portuguese). Design/methodology/approach: To this end, a film analysis was carried out considering the first season of the TV series Most Beautiful Thing, and to analyze the data, qualitative content analysis was used according to Bardin (2006) . Findings: The analysis showed that women's struggles were and are distinct. While white women are fighting for the right to work - concomitantly reconciling their roles as mother, wife and housewife -, black and poor women fight for survival and dignity. As result, the film analysis showed that women's search for a different social position is related to an inherent cultural aspect. It is relevant to mention herein that this struggle remains up to the present; such struggle is characterized by the occultation of the social role played by women. Research limitations/implications: As a limitation, there are few studies that address the theme of white and black women during the period reported in the series. Originality/value: The main contribution of this article is the use of a filming product that portrays the 1950s, but bringing current discussions on the role of women in society, especially regarding the labor market, the patriarchal domination of men, prejudice, racial, and class discrimination.