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HARVARD Citation
Tran, T. et al. (2021). Understanding drivers of brand love - the role of personalized ads on social media. Journal of consumer marketing. 38 (1), pp. 1-14. [Online].
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Tran, T. et al. (2021). Understanding drivers of brand love - the role of personalized ads on social media. Journal of consumer marketing. 38 (1), pp. 1-14. [Online].