Cite
HARVARD Citation
Bayarassou, O. et al. (2021). "Fight or flight": coping responses to brand hate. Journal of product & brand management. 30 (3), pp. 492-511. [Online].
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Bayarassou, O. et al. (2021). "Fight or flight": coping responses to brand hate. Journal of product & brand management. 30 (3), pp. 492-511. [Online].