The influence of brokers on networking behaviour during internationalization: a study of Czech SMEs. Issue 3 (22nd September 2020)

• Record Type: Journal Article
• Authors: Srivastava, Mohit
• Is Part Of: Journal of business & industrial marketing. Volume 36:Issue 3(2021)
• Page Start: 436
• Page End: 453
• Publication Date: 2020-09-22
• Subjects: Networking -- Networks -- SMEs -- Internationalization performance -- Networking brokers -- Environmental uncertainties -- Networking behaviour; Industrial marketing -- Periodicals; 658.804
• DOI: 10.1108/JBIM-09-2019-0405
• Languages: English
• ISSNs: 0885-8624

Abstract

Abstract : Purpose: Under given environmental uncertainties, the purpose of this paper is to examine the effect of brokers on the networking behaviour of small- and medium-sized enterprise (SMEs) and the subsequent impact on the performance of SMEs. The following five different types of brokers were tested, namely, coordinator, representative, cosmopolitan, liaison and gatekeeper brokers. Design/methodology/approach: Data were collected through an online survey and analyzed by using the hierarchical regression method. Findings: The results from the hierarchical regression analysis of 198 Czech firms showed that coordinator and representative brokers moderate the relationship between environmental uncertainty and networking behaviour. However, under high environmental uncertainty, the coordinator broker worked best, whereas in the host country, under low environmental uncertainty, the representative broker worked best. Originality/value: The findings of this study have useful implications for SMEs in selecting an appropriate broker for strengthening their networking behaviour in the international market. This study aimed to explore the effectiveness of various types of brokers on networking behaviour during their internationalization of SMEs. More specifically, this study examined if and how, given the uncertainties in the international market, multiple brokers help SME executives develop networking behaviour.