Competing in the creative industries: Two-sided networks and the case of Hollywood. (March 2022)

• Record Type: Journal Article
• Authors: Schoales, John
• Is Part Of: City, culture and society. Number 28(2022)
• Publication Date: 2022-03
• Subjects: Creative industries -- Two-sided model -- Hollywood -- Film industry -- Culture; L82 -- O15 -- O38 -- R11 -- R12 -- Z10; Cities and towns -- Periodicals; Urban anthropology -- Periodicals; Sociology, Urban -- Periodicals; Cities and towns; Sociology, Urban; Urban anthropology; Periodicals; 307.76
• DOI: 10.1016/j.ccs.2021.100439
• Languages: English
• ISSNs: 1877-9166

Abstract

Abstract: This paper explores whether the dominance of leading creative centres can be explained by two-sided markets. It is proposed that two-sided networks contribute to a high level of geographic concentration. The Hollywood film industry is used as an example of how contrasting forces tend to shape the structure of the creation and the production/distribution components of creative industries. This results in two separate but symbiotic groups. The mutual attraction of these groups creates a strong incentive for producers/distributors and creative artists to co-locate. This implies that success in creative industries may require an approach appropriate to a two-sided model. Attraction and inclusion are central to this approach. Highlights: Contrasting forces shape the structure of creation and production/distribution in creative industries. Hollywood is a platform for the interaction of creative talent and production/distribution in film and television. Struggles are often rooted in strategies and decisions that are wholly inappropriate for their industries. Platform strategy consists of actively attracting members of both groups and proficiently facilitating their interaction. The dynamics of creativity are particularly driven by the mutual attraction of those involved in the creative process.