Cite
HARVARD Citation
Böger, D. et al. (2018). Parent brands' influence on co-brand's perception: a model-based approach. Journal of product & brand management. 27 (5), pp. 514-522. [Online].
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Böger, D. et al. (2018). Parent brands' influence on co-brand's perception: a model-based approach. Journal of product & brand management. 27 (5), pp. 514-522. [Online].