Relevance of academic research in information technology and information management. Issue 3 (30th June 2020)

• Record Type: Journal Article
• Authors: Stone, Merlin; Kosack, Emmanuel; Aravopoulou, Eleni
• Is Part Of: Bottom line. Volume 33:Issue 3(2020)
• Page Start: 273
• Page End: 295
• Publication Date: 2020-06-30
• Subjects: Customer relationship management -- Cloud computing -- Platform -- App development -- Software as a service -- Salesforce.com; Library finance -- Periodicals; Libraries -- Economic aspects -- Periodicals; 025.11
• DOI: 10.1108/BL-05-2020-0034
• Languages: English
• ISSNs: 0888-045X

Abstract

Abstract : Purpose: The purpose of this study is to examine the relevance of academic research, in terms of the topic match, to commercial practise in information technology, using the case study of a large and very rapidly growing supplier that uses leading-edge management approaches, Salesforce.com. Design/methodology/approach: Academic literature review and review of commercial literature and information published by Salesforce.com. Findings: Academics' choice of topics matches the issues and topics present in the development of Salesforce.com, but suffers from the lack of interdisciplinary approach and particularly fails to integrate technical, marketing and financial approaches. Research limitations/implications: The case study is of only one company, though an important one, although other large companies are involved e.g. Amazon Web services. However, the approach could easily be widened to several companies. Practical implications: The case study approach will help academics focus on creating more applicable research and help students to learn about companies and may also eventually help practitioners to create thought leadership. Social implications: If the financial and economic aspects of such case studies are integrated with other business aspects, these will provide a better view of the positive (or negative) contribution made by companies such as the one in the case study. Originality/value: This is the first time that a case study has been examined in the context of the relevance/rigour debate.