Examining the determinants of green innovation adoption in SMEs: a PLS-SEM approach. Issue 1 (16th December 2019)

• Record Type: Journal Article
• Authors: Jun, Wen; Ali, Waheed; Bhutto, Muhammad Yaseen; Hussain, Hadi; Khan, Nadeem Akhtar
• Is Part Of: European journal of innovation management. Volume 24:Issue 1(2021)
• Page Start: 67
• Page End: 87
• Publication Date: 2019-12-16
• Subjects: Pakistan -- Small- to medium-sized enterprises -- Environmental degradation -- Green innovation -- Green development -- Sustainable economic development; Technological innovations -- Periodicals; Technological innovations -- Europe -- Periodicals; Diffusion of innovations -- Periodicals; Research, Industrial -- Periodicals; 658.4062
• DOI: 10.1108/EJIM-05-2019-0113
• Languages: English
• ISSNs: 1460-1060

Abstract

Abstract : Purpose: Currently, environmental and social concerns have made green innovation more popular among researchers and practitioners around the globe. Developed countries tend to focus more on this issue, compared to developing countries. However, the reality shows that small- to medium-sized enterprises (SMEs) are considered as high contributors to environmental pollution. This study is designed for, and conducted on, SMEs in a developing country, Pakistan. The purpose of this paper is to highlight the main determinants of green innovation adoption in SMEs in Pakistan. Design/methodology/approach: A data sample of 288 SMEs from five different sectors was collected and analyzed using the partial least squares structural equation modeling technique. Findings: The results of the study indicate that organizational and human resource factors, market and customer factors, and government support and technological factors have a positive and significant impact, whereas external partnership and cooperation, and rules and regulatory factors have an insignificant impact on green innovation adoption in SMEs in Pakistan. Originality/value: The outcomes of the study have important implications for managers as well as for government policy makers regarding framing better policies to promote green practices in SMEs.