Burned-N-Turned: feeding the fracking boom. Issue 4 (10th September 2019)

• Record Type: Journal Article
• Authors: Anderson, Beauvais R.; Anderson, Joe; Williams, Susan K.
• Is Part Of: Case journal. Volume 15:Issue 4(2019)
• Page Start: 253
• Page End: 266
• Publication Date: 2019-09-10
• Subjects: Strategic decision-making -- Food truck -- Emotional vs analytical decision-making -- VRIO analysis -- Premortem; Business -- Case studies -- Periodicals; Business -- Case studies -- Periodicals; Management -- Case studies -- Periodicals; Management -- Case studies -- Periodicals; Management -- Study and teaching -- Periodicals; Business; Management; Management -- Study and teaching; Case studies; 658.00722
• DOI: 10.1108/TCJ-01-2019-0004
• Languages: English
• ISSNs: 1544-9106

Abstract

Abstract : Theoretical basis: The discussion questions relating to the case focus students' attention on breaking away from the intuitive/emotional "boom mentality" driving their business decision and ask them to focus more on analytical decision criteria to support their "go" or "no-go" decisions. Research methodology: The authors interviewed one of the partners of Burned-N-Turned several times and read the partners' brief business plan for the food trailer. Case overview/synopsis: Partners are wrapped up in the "boom mentality" in the Bakken oil fields in 2011 and jump into their decision to open a food trailer restaurant to serve the oil field workers and others. But have they omitted important considerations for their business decision? Complexity academic level: The study is appropriate for undergrad strategic management courses. The authors have tested the compact case in three sections of capstone senior-level strategic management courses.