The road ahead: Considering the competitive strategy of the automotive industry. Issue 12 (22nd October 2019)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 35:Issue 12(2019)
• Page Start: 12
• Page End: 13
• Publication Date: 2019-10-22
• Subjects: Competitiveness -- Automotive -- New product development; Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-09-2019-0173
• Languages: English
• ISSNs: 0258-0543

Abstract

Abstract : Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: New product development (NPD) has become the dominant competitive strategy in the automotive industry. This briefing considers the current automotive climate, and what NPD means within this context. Originality: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.