Rhythmicity of health information behaviour: Utilizing the infodemiology approach to study temporal patterns and variations. Issue 6 (31st May 2019)

• Record Type: Journal Article
• Authors: Tana, Jonas; Eirola, Emil; Eriksson-Backa, Kristina
• Is Part Of: Aslib journal of information management. Volume 71:Issue 6(2019)
• Page Start: 773
• Page End: 788
• Publication Date: 2019-05-31
• Subjects: Methodology -- Social media -- Time -- Infodemiology -- Health information behaviour -- Temporal variations; Information science -- Periodicals; Library science -- Periodicals; 020.5
• DOI: 10.1108/AJIM-01-2019-0029
• Languages: English
• ISSNs: 2050-3806

Abstract

Abstract : Purpose: This paper brings focus and attention to the aspect of time within health information behaviour. The purpose of this paper is to critically assess and present strengths and weaknesses of utilising the infodemiology approach and metrics as a novel way to examine temporal variations and patterns of online health information behaviour. The approach is shortly exemplified by presenting empirical evidence for temporal patterns of health information behaviour on different time-scales. Design/methodology/approach: A short review of online health information behaviour is presented and methodological barriers to studying the temporal nature of this behaviour are emphasised. To exemplify how the infodemiology approach and metrics can be utilised to examine temporal patterns, and to test the hypothesis of existing rhythmicity of health information behaviour, a brief analysis of longitudinal data from a large discussion forum is analysed. Findings: Clear evidence of robust temporal patterns and variations of online health information behaviour are shown. The paper highlights that focussing on time and the question of when people engage in health information behaviour can have significant consequences. Practical implications: Studying temporal patterns and trends for health information behaviour can help in creating optimal interventions and health promotion campaigns at optimal times. This can be highly beneficial for positive health outcomes. Originality/value: A new methodological approach to study online health information behaviour from a temporal perspective, a phenomenon that has previously been neglected, is presented. Providing evidence for rhythmicity can complement existing epidemiological data for a more holistic picture of health and diseases, and their behavioural aspects.