Cite
HARVARD Citation
Dick, C. (2019). The effect of the valence of sponsorship information on consumers' attitudes toward the sponsor brand. International journal of sports marketing & sponsorship. 20 (4), pp. 603-616. [Online].
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Dick, C. (2019). The effect of the valence of sponsorship information on consumers' attitudes toward the sponsor brand. International journal of sports marketing & sponsorship. 20 (4), pp. 603-616. [Online].