Cite
HARVARD Citation
Dal Zotto, P. et al. (2018). Customers becoming creators: how firms leverage technology and consumers for new value. Journal of business strategy. 39 (4), pp. 42-65. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Dal Zotto, P. et al. (2018). Customers becoming creators: how firms leverage technology and consumers for new value. Journal of business strategy. 39 (4), pp. 42-65. [Online].