Market orientation and women-owned SMEs performance: The contingent role of entrepreneurial orientation and strategic decision responsiveness. (17th March 2020)

• Record Type: Journal Article
• Authors: Rashid, Muhammad Amir; Kalyar, Masood Nawaz; Shafique, Imran
• Is Part Of: South Asian journal of business studies. Volume 9:Number 2(2020)
• Page Start: 215
• Page End: 234
• Publication Date: 2020-03-17
• Subjects: Market orientation (MO) -- Entrepreneurial orientation (EO) -- Innovativeness -- Proactiveness -- Risk-taking -- Strategic decision responsiveness (SDR); International business enterprises -- South Asia -- Periodicals; Business -- South Asia -- Periodicals; Economic Development -- South Asia -- Periodicals; 338.95
• DOI: 10.1108/SAJBS-02-2019-0032
• Languages: English
• ISSNs: 2398-628X

Abstract

Abstract : Purpose: This research aims to investigate the contingent effect of entrepreneurial orientation (EO) and strategic decision responsiveness (SDR) on the link of market orientation (MO) and performance of women-owned small and medium-sized enterprises (WSMEs). Design/methodology/approach: Data were collected from 909 WSMEs of Punjab province Pakistan through survey questionnaire. Hierarchical regression is employed to perform the analysis. Findings: Results reveal that although higher-level dimensions of MO directly affect the WSMEs performance, however this linkage becomes stronger under SDR and higher-level dimensions of EO. Practical implications: Managers should emphasis on the demonstration of EO's dimensions and SDR to utilize the full potential of MO to promote WSMEs performance. Originality/value: To study the contingent effect of SDR and EO's dimensions in the MO–WSMEs performance nexus is the novelty of this study.