Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province. Issue 4 (7th June 2018)

• Record Type: Journal Article
• Authors: Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M.; Pichierri, Marco
• Is Part Of: Journal of place management and development. Volume 11:Issue 4(2018)
• Page Start: 463
• Page End: 491
• Publication Date: 2018-06-07
• Subjects: Place marketing -- Local development -- Competitive positioning -- Strategic needs; Place attachment -- Periodicals; Place marketing -- Periodicals; City planning -- Periodicals; Corporate culture -- Periodicals; Central business districts -- Periodicals; Economic development -- Periodicals; 338.9005
• DOI: 10.1108/JPMD-08-2017-0076
• Languages: English
• ISSNs: 1753-8335

Abstract

Abstract : Purpose: This paper aims to contribute to the literature on place marketing by focusing on the concept of strategic needs, i.e. the set of strategic priorities that a place could achieve in a medium- to long-term horizon to improve its development. Design/methodology/approach: The research examines the strategic needs of four local territorial systems (LTSs), i.e. clusters of municipalities that share social, economic and spatial similarities, located in a southern Italian province, through an analysis of their competitive positioning over three temporal instants. Findings: For each LTS, the analysis identified a number of development goals that local policymakers could pursue and the strategies most suitable to achieve the said goals. Originality/value: This paper proposes a new methodological approach to set the development goals of local areas based on the simultaneous assessment of their attractiveness and competitive capacity.