Cite
HARVARD Citation
Saini, G. et al. (2019). How do complementarity and discount choices interact with latitude of price acceptance in price bundling?. Journal of consumer marketing. 36 (7), pp. 962-976. [Online].
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Saini, G. et al. (2019). How do complementarity and discount choices interact with latitude of price acceptance in price bundling?. Journal of consumer marketing. 36 (7), pp. 962-976. [Online].