Analyses of factors influencing Chinese repeated blood donation behavior: Delivered value theory perspective. Issue 3 (15th January 2020)

• Record Type: Journal Article
• Authors: Chen, Xu; Wu, Shuyao; Guo, Xinyu
• Is Part Of: Industrial management & data systems. Volume 120:Issue 3(2020)
• Page Start: 486
• Page End: 507
• Publication Date: 2020-01-15
• Subjects: Health care management -- Blood service management -- Delivered value theory -- Repeated blood donation behaviour -- Satisfaction degree -- Intention to donate blood repeatedly; Industrial management -- Periodicals; Electronic data processing -- Periodicals; Business -- Periodicals; Industrial management -- Great Britain -- Periodicals; 658.05
• DOI: 10.1108/IMDS-09-2019-0509
• Languages: English
• ISSNs: 0263-5577

Abstract

Abstract : Purpose: The purpose of this paper is to link subjective data obtained from a questionnaire survey with blood donation behavioral data, constructs a conceptual model of the factors that influence repeated blood donation behavior, and explores the mechanisms and degrees of influence of the value and cost elements of blood donors on repeated blood donation behavior. Design/methodology/approach: First, this study constructs a conceptual model of the factors that affect repeated blood donation based on delivered value theory. Second, this paper is driven by subjective data obtained from a questionnaire and big data on blood donation behavior; the use of multisource data can help us understand repeated blood donation behavior from a broader perspective. Through data association and systematic research, it is possible to accurately explore the mechanisms through which various factors affect repeated blood donation behavior. Findings: The results show that among the value elements, personnel value (PV), image value and blood donation value affect blood donation behavior in decreasing order. The change in PV per unit directly caused a 0.471-unit change in satisfaction, which indirectly caused a 0.098-unit change in donation behavior. Among the cost elements of blood donors, only the impact of time cost (TC) on repeated blood donation behavior was significant, and a change of one unit in TC caused a change in repeated blood donation behavior of −0.035 units. In addition, this paper groups subjects according to gender, education and age and explores the differences in the value and cost factors of different groups. Finally, based on the research results, the authors propose corresponding policy recommendations. Originality/value: First, the authors expand the application field of the delivered value theory, and provide a new perspective for studying repeated blood donation. Second, through questionnaire data and blood donation behavior data, the authors comprehensively explore the factors that influence repeated blood donation behavior.