III: Three years into the pandemic: What changed in Delhi's electronic bazaars. (February 2022)

• Record Type: Journal Article
• Authors: Deka, Maitrayee
• Is Part Of: Contributions to Indian sociology. Volume 56:Number 1(2022)
• Page Start: 88
• Page End: 93
• Publication Date: 2022-02
• Subjects: bazaars -- COVID-19 -- digital economy -- e-commerce; India -- Social conditions -- Periodicals; 301.095405
• DOI: 10.1177/00699667221106009
• Languages: English
• ISSNs: 0069-9667

Abstract

The initial impressions from Delhi's Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy.