'57 Chocolate: Entrepreneurial Initiatives to Revive Ghana's Chocolate Market. Issue 1 (June 2022)

• Record Type: Journal Article
• Authors: Ahmed, Jashim Uddin; Talukder, Niza; Khan, Md. Muinuddin; Ahmed, Asma
• Is Part Of: Journal of operations and strategic planning. Volume 5:Issue 1(2022)
• Page Start: 93
• Page End: 102
• Publication Date: 2022-06
• Subjects: West Africa -- chocolate -- Ghana -- cocoa -- female entrepreneurs -- '57 Chocolate; Operations management -- Periodicals; Business logistics -- Periodicals; Operations research -- Periodicals; System analysis -- Periodicals; 658.505
• DOI: 10.1177/2516600X221100911
• Languages: English
• ISSNs: 2516-600X

Abstract

Ghana, one of the largest suppliers of cocoa in the global market, is widely known for its cocoa beans but not chocolate. A new wave of entrepreneurs emerging from across the African continent are now addressing this issue through efforts to grow the domestic chocolate industry. The case of '57 Chocolate presents an entrepreneurial initiative of two African women who are on a mission to revolutionize the chocolate industry using cocoa beans from Ghana. The case unfolds with a duo of Pan African sisters, Kimberly and Priscilla Addison, passionately using local cocoa to make premium African chocolates that are now available in both local and global markets. In addition to discussing how the brand is standing out in the chocolate market, the case identifies the competitors and goes on to evaluate how the entrepreneurial spirit of the founders is uplifting the image of Ghana.