Cite
HARVARD Citation
Ahmed, M. et al. (2020). Development of Islamic banks' brand personality (IBBP) model: a conceptual study in Malaysia. Journal of Islamic marketing. 11 (3), pp. 621-642. [Online].
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Ahmed, M. et al. (2020). Development of Islamic banks' brand personality (IBBP) model: a conceptual study in Malaysia. Journal of Islamic marketing. 11 (3), pp. 621-642. [Online].