Cite
HARVARD Citation
Andersson, S. et al. (2020). How do mature born globals create customer value to achieve international growth?. International marketing review. 37 (2), pp. 185-211. [Online].
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Andersson, S. et al. (2020). How do mature born globals create customer value to achieve international growth?. International marketing review. 37 (2), pp. 185-211. [Online].