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Linsner, A. et al. (2020). Developing an Athlete Brand Identity Scale using Rasch analysis. Sport, business and management. 10 (4), pp. 431-449. [Online].
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Linsner, A. et al. (2020). Developing an Athlete Brand Identity Scale using Rasch analysis. Sport, business and management. 10 (4), pp. 431-449. [Online].