Cite
HARVARD Citation
Arya, V. et al. (2022). Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity. International journal of consumer studies. pp. 1381-1398. [Online].
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Arya, V. et al. (2022). Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity. International journal of consumer studies. pp. 1381-1398. [Online].