Cite
HARVARD Citation
Klein, J. et al. (2020). Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions. Journal of service management. pp. 489-508. [Online].
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Klein, J. et al. (2020). Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions. Journal of service management. pp. 489-508. [Online].