Understanding perceived usefulness and actual use of protective behavioral strategies: The role of perceived norms for the reasons that young adult drinkers use protective behavioral strategies. (January 2021)

• Record Type: Journal Article
• Authors: Fairlie, Anne M.; Lewis, Melissa A.; Waldron, Katja A.; Wallace, Elliot C.; Lee, Christine M.
• Is Part Of: Addictive behaviors. Volume 112(2021)
• Publication Date: 2021-01
• Subjects: Descriptive norms -- Injunctive norms -- Protective behavioral strategies -- Alcohol -- Young adults; Substance abuse -- Periodicals; Alcoholism -- Periodicals; Drug addiction -- Periodicals; Nicotine addiction -- Periodicals; Smoking -- Periodicals; Gambling -- Psychological aspects -- Periodicals; Electronic journals; 362.29
• DOI: 10.1016/j.addbeh.2020.106585
• Languages: English
• ISSNs: 0306-4603

Abstract

Highlights: We tested perceived norms of reasons to use protective behavioral strategies (PBS). Descriptive norms were perceptions that close friends use PBS to reduce risk. Descriptive norms for reasons to use PBS were associated with PBS usefulness and use. Findings for injunctive norms for reasons to use PBS were not significant. Abstract: Introduction: The current study examines the norms-behavior link by investigating a novel cognition for protective behavioral strategies (PBS)—descriptive and injunctive norms for close friends' reasons to use PBS (e.g., limit drinking, reduce consequences)—in relation to one's own perception of usefulness and personal use of PBS. Further, we tested whether the association between perceived norms for reasons to use PBS and personal PBS use was mediated by perceived usefulness of PBS. Methods: College student drinkers ages 18–24 [ N = 301; 53% female, 69% White, mean age = 20.16 years ( SD = 1.54)] were recruited for a larger study. Eligible students reported alcohol use 2+ days a week and 1+ occasions of heavy episodic drinking in the last two weeks. Linear regression tested whether descriptive and injunctive norms for reasons to use PBS were associated with perceived usefulness and personal use of PBS; path analysis was used to test mediation. All analyses were conducted by PBS subscale (limiting/stopping, serious harm reduction, manner of drinking). Results: Descriptive norms for reasons to use PBS (i.e., perceptions that close friends use PBS to reduce drinking/consequences) were positively associated with perceived usefulness and personal PBS use for limiting/stopping and to some extent manner of drinking. For each subscale, the association between descriptive norms for reasons to use PBS and personal PBS use was mediated by perceived usefulness of PBS. Results were not significant for injunctive norms. Conclusions: Findings suggest descriptive norms, rather than injunctive norms, for close friends' reasons to use PBS, may be relevant for inclusion in brief interventions.