Learning from entertaining online video clips? Enjoyment and appreciation and their differential relationships with knowledge and behavioral intentions. (January 2016)

• Record Type: Journal Article
• Authors: Schneider, Frank M.; Weinmann, Carina; Roth, Franziska S.; Knop, Katharina; Vorderer, Peter
• Is Part Of: Computers in human behavior. Volume 54(2016)
• Page Start: 475
• Page End: 482
• Publication Date: 2016-01
• Subjects: Entertaining educational online videos -- Enjoyment -- Appreciation -- Objective knowledge -- Subjective knowledge -- Behavioral intentions; Interactive computer systems -- Periodicals; Man-machine systems -- Periodicals; 004.019
• DOI: 10.1016/j.chb.2015.08.028
• Languages: English
• ISSNs: 0747-5632

Abstract

Abstract: Based on assumptions from entertainment theory, an online-study ( N = 419) was conducted to investigate the differential relationships between enjoyment and appreciation of a video clip that dealt with the features of natural gas as fuel for cars, objective and subjective knowledge about the content of that clip, and behavioral intentions of dealing with the topic of natural gas. Structural equation modeling revealed that enjoyment was directly positively related to objective and subjective knowledge. However, objective knowledge did not predict and subjective knowledge was only weakly associated with behavioral intentions. Appreciation, in contrast, was directly negatively related to knowledge acquisition and not related to subjective knowledge, but was the best predictor for behavioral intentions. These results point to the distinct processes and relationships of different entertainment experiences. Implications for entertainment–education and online video portals are discussed. Highlights: We analyzed responses to an educational, entertaining online video about natural gas. We examined how entertainment experiences are related to knowledge and behavioral intentions. Enjoyment was positively associated with objective and subjective knowledge. Appreciation was the best direct predictor of behavioral intentions. We discuss implications for entertainment–education and online video portals.