Turnaround at Carpets International. Issue 4 (2nd July 2018)

• Record Type: Journal Article
• Authors: Boe, Ralph; Helms, Marilyn Michelle
• Is Part Of: Case journal. Volume 14:Issue 4(2018)
• Page Start: 513
• Page End: 534
• Publication Date: 2018-07-02
• Subjects: Turnaround -- Manufacturing -- Competitive strategy -- First-mover advantage -- Carpet; Business -- Case studies -- Periodicals; Business -- Case studies -- Periodicals; Management -- Case studies -- Periodicals; Management -- Case studies -- Periodicals; Management -- Study and teaching -- Periodicals; Business; Management; Management -- Study and teaching; Case studies; 658.00722
• DOI: 10.1108/TCJ-06-2016-0050
• Languages: English
• ISSNs: 1544-9106

Abstract

Abstract : Synopsis: This case presents turnaround alternatives for a UK-based company, Carpets International (CI), a manufacturer focused on woven carpets and suffering from the ageing equipment and resulting product quality issues during the late 1990s. The case profiles CI's position in the UK marketplace as well as highlights the growing international competition from Europe and Mexico. Comparisons between customer's preferences for carpeting in the USA vs the UK are included. Additionally, the case introduces first-mover advantages in the application of innovational ideas applied to a mature industry in another country. Research methodology: This case study was written by the CEO of the company as the lead author. The case is not disguised. Relevant courses and levels: This case is appropriate for undergraduate strategic management/business policy classes.