Calculating social return on investment: Bookbridge learning center. Issue 1 (21st March 2017)

• Record Type: Journal Article
• Authors: Stadtmann, Georg; Markova, Marina
• Is Part Of: Emerald emerging markets case studies. Volume 7:Issue 1(2017)
• Page Start: 1
• Page End: 14
• Publication Date: 2017-03-21
• Subjects: Entrepreneurship -- Social enterprise -- Stakeholder engagement
• DOI: 10.1108/EEMCS-06-2016-0136
• Languages: English
• ISSNs: 2045-0621

Abstract

Abstract : Subject area: Social entrepreneurship. Study level/applicability: Students in the middle or at the end of their undergraduate studies (BA level) in management and economics, graduate students (MA level). Case overview: This case study deals with activities of the company, which has a direct social significance and social impact. Based on analysis of benefits and limitations of the stakeholders of the company, principles and tools of social return on investment (SROI) analysis, students should try to understand, how the company can ensure a stable market position and optimize its value proposition on the criterion of target stakeholders' satisfaction in the implementation of social projects. Expected learning outcomes: In this case study, students should learn to differ socially responsible companies and social entrepreneurs; be able to value and compare the costs and benefits of different kinds of companies' activities for the stakeholders; be able to perform SROI analysis; strengthen their communication skills by summarizing the main arguments of articles from economic and business press, as well as from corporate sustainability reporting. Supplementary materials: Bookbridge (2014): Impact Report 2013 – 2014, http://bookbridge.org/en/impact-downloads/SROINetwork(2012) : A guide to Social Return on Investment, http://socialvalueuk.org/what-is-sroi/the-sroi-guide . Please contact your library to gain login details or email [e-mail] to request teaching notes. Subject code: CSS 3: Entrepreneurship.