Cite
HARVARD Citation
Xu, L. et al. (2022). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of marketing. pp. 79-94. [Online].
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Xu, L. et al. (2022). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of marketing. pp. 79-94. [Online].