Wildlife trafficking: Focusing on the entire supply chain. Issue 12 (17th December 2020)

• Record Type: Journal Article
• Authors: Nataraajan, Arthi Shri
• Other Names: Cohen Ronald Jay guestEditor.; Nataraajan Rajan guestEditor.
• Is Part Of: Psychology & marketing. Volume 37:Issue 12(2020)
• Page Start: 1677
• Page End: 1683
• Publication Date: 2020-12-17
• Subjects: conservation -- poaching -- sustainability -- wildlife -- wildlife crimes -- wildlife trade -- wildlife trafficking; Marketing -- Psychological aspects -- Periodicals; Motivation research (Marketing) -- Periodicals; Marketing -- Aspect psychologique -- Périodiques; Motivation, Études de (Marketing) -- Périodiques; 658.80019
• DOI: 10.1002/mar.21431
• Languages: English
• ISSNs: 0742-6046

Abstract

Abstract: Fueled by her first‐hand experiences with caring for wildlife, and the realization that efforts at fighting crimes against wildlife have hitherto been focused mainly on the supply side of wildlife trafficking, the author makes a case for a renewed focus on both the supply and the demand sides as well as the intervening link between them that facilitates such trafficking. After an engaging introduction, she discusses each of the above three parts in detail and concludes that a strategy involving the same intense focus on each of the three parts is sorely needed to eradicate crimes against wildlife. In the process, she argues that the adoption of the "carrot" approach would be far superior to the "stick" approach in achieving long‐term success, and offers specific tactics pertaining to each of the three parts as actionable recommendations.