Attitudes toward wildlife: The impact of physical attractiveness. Issue 12 (15th July 2020)

• Record Type: Journal Article
• Authors: Harnish, Richard J.; Nataraajan, Rajan
• Other Names: Cohen Ronald Jay guestEditor.; Nataraajan Rajan guestEditor.
• Is Part Of: Psychology & marketing. Volume 37:Issue 12(2020)
• Page Start: 1703
• Page End: 1707
• Publication Date: 2020-07-15
• Subjects: cognitive fluency -- conservation attitudes -- perceptual fluency -- physical attractiveness -- wildlife; Marketing -- Psychological aspects -- Periodicals; Motivation research (Marketing) -- Periodicals; Marketing -- Aspect psychologique -- Périodiques; Motivation, Études de (Marketing) -- Périodiques; 658.80019
• DOI: 10.1002/mar.21389
• Languages: English
• ISSNs: 0742-6046

Abstract

Abstract: The current research examined whether perceived physical attractiveness of a species impacted participants' attitudes toward supporting and protecting the species. A sample of undergraduate students attending a public university located in the northeast United States were surveyed. Results indicated that across and within species the physically attractive animal received more support for protection than did the physically unattractive animal. Results are discussed in terms of perceptual and cognitive fluency.