Choice of ride-hailing or traditional taxi services: From travelers' perspectives. (June 2022)

• Record Type: Journal Article
• Authors: Hu, Xiaowei; Lin, Wenfeng; Wang, Jian; Jiang, Jinghui
• Is Part Of: Research in transportation business & management. Volume 43(2022)
• Publication Date: 2022-06
• Subjects: Passenger transportation -- Internet+ -- Taxi -- Ride-hailing -- The theory of planned behavior; Transportation -- Research -- Periodicals; Transportation -- Management -- Periodicals; Transportation -- Management; Transportation -- Research; Periodicals; 388.068
• DOI: 10.1016/j.rtbm.2022.100788
• Languages: English
• ISSNs: 2210-5395

Abstract

Abstract: The popularity of ride-hailing services has also had a large impact on the traditional taxi industry, and differences in residents' choice of taxi service mode between the two means of transport still exist. Through the Theory of Planned Behavior, this paper takes into account the propensity of travelers' services choice behavior and introduces the traveler External Perception variables of taxi service quality to set up a Structural Equation Model to analyze travelers' behavior selection. Then, the impact of travelers' Attitudes, Subjective Norm, Perceived Behavioral Control and External Perception on the Behavior Intention when confronted with two kinds of taxi service modes is quantified and analyzed. Traveler behavior characteristics when choosing between the traditional taxi and ride-hailing service modes are effectively explained and predicted. Finally, from the traveler's perspective, the paper provides relevant policies and measures for the operation and development of traditional taxi and ride-hailing services. Highlights: Through taxi travelers' perspectives to analyze their choice of ride-hailing and traditional taxi services; Based on the theory of planned behavior, the traveler's external perception of mode quality is explored into a choice model; Combining with the structural equation model, the choice model of two kinds of taxi modes is determined by the survey data. The paper provides relevant policies and management measures, which can help traveler make a better choice decision.