Selective Exposure and Exemplification within Sports Highlights. Issue 1 (1st January 2022)

• Record Type: Journal Article
• Authors: Cummins, R. Glenn; Hahn, Dustin
• Is Part Of: Journal of broadcasting & electronic media. Volume 66:Issue 1(2022)
• Page Start: 22
• Page End: 46
• Publication Date: 2022-01-01
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2021.2008938
• Languages: English
• ISSNs: 0883-8151

Abstract

ABSTRACT: Selective exposure provides a useful lens for exploring how attention to competing information within exemplification theory (i.e., exemplars versus base-rate data) can impact viewing outcomes. Sports highlights reflect an ideal context for examining this selectivity, as exemplars are often presented concomitantly alongside base-rate measures of performance. To examine this selectivity, an experiment was conducted where viewers watched a series of exemplars (or sports highlights) presented alongside statistical measures of athlete performance while eye tracking gauged visual attention. Although viewers allocated greater overall attention to exemplars, domain-specific interest predicted increased attention to base-rate data, which in turn was associated with increased recall. This relationship was moderated by viewers' actual, objective sport knowledge.