Cite
HARVARD Citation
Gräve, J. et al. (2022). #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities. International journal of advertising. 41 (4), pp. 591-622. [Online].
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Gräve, J. et al. (2022). #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities. International journal of advertising. 41 (4), pp. 591-622. [Online].