Acceptance of free-floating car sharing: A decomposed self-efficacy-based value adoption model. Issue 5 (28th May 2022)

• Record Type: Journal Article
• Authors: Zhu, Ge; Zheng, Jiali; Chen, Yuche
• Is Part Of: Transportation letters. Volume 14:Issue 5(2022)
• Page Start: 524
• Page End: 534
• Publication Date: 2022-05-28
• Subjects: Free-floating car-sharing -- self-efficacy -- value perception -- shared mobility -- technology adoption; Transportation -- Research -- Periodicals; Transportation -- Periodicals; Urban transportation -- Periodicals; 388.072
• DOI: 10.1080/19427867.2021.1903132
• Languages: English
• ISSNs: 1942-7867

Abstract

ABSTRACT: Free-floating car sharing (FFCS) service draws attention and has the potential to improve transportation system efficiency and achieve sustainability. This study proposes a self-efficacy-based value adoption model (SVAM) to investigate consumer adoption intention of FFCS by decomposing the perceived value and the self-efficacy. Specifically, the model examines the functional, economical, emotional, and comparative value of FFCS. Additionally, six-dimensional factors are employed to explore consumers' self-efficacy in the context of FFCS. A population-based survey was implemented in Chinese major cities to validate the proposed decomposed SVAM. The results indicated that 66% of respondents intended to adopt FFCS, which may be explained by a combination of perceived value and self-efficacy factors. Moreover, the model explained 79% of the variance in perceived value and 77% of the variance in self-efficacy. Finally, practical implications are provided to better understand value propositions and the formation of users' self-cognition.