Cite
HARVARD Citation
Uribe, R. et al. (2022). Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International journal of advertising. 41 (4), pp. 703-730. [Online].
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Uribe, R. et al. (2022). Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International journal of advertising. 41 (4), pp. 703-730. [Online].