Assimilation, Appropriation, and Exit: Role Negotiation of New Media Professionals in China. Issue 5 (20th October 2021)

• Record Type: Journal Article
• Authors: Meadows, Cui Zhang; Yan, Yan; Huang, Sanxiao; Ding, Yi
• Is Part Of: Journal of broadcasting & electronic media. Volume 65:Issue 5(2021)
• Page Start: 641
• Page End: 659
• Publication Date: 2021-10-20
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2021.1944147
• Languages: English
• ISSNs: 0883-8151

Abstract

ABSTRACT: Data for this study were collected by interviewing full-time media professionals who worked for an online lifestyle channel of a private media company in China. Role conflicts these professionals faced during the transition from traditional journalism to new media were explored. Results indicated that the media professionals were experiencing role discrepancies related to their professional ideals and practice. To mitigate such role conflicts, the professionals adopted assimilation, appropriation, and exit as three main role negotiation strategies. Theoretical and practical implications were discussed.