Cite
HARVARD Citation
Hilken, T. et al. (2022). Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence. Journal of interactive marketing. 57 (2), pp. 356-375. [Online].
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Hilken, T. et al. (2022). Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence. Journal of interactive marketing. 57 (2), pp. 356-375. [Online].