Cite
HARVARD Citation
Lee, M. et al. (2022). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Journal of advertising. 51 (1), pp. 76-84. [Online].
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Lee, M. et al. (2022). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Journal of advertising. 51 (1), pp. 76-84. [Online].