Cohesion in cycling neo-tribes: a netnographic approach. Issue 3 (4th May 2022)

• Record Type: Journal Article
• Authors: Asan, Kubra; Chi, Christina Geng-qing; Yolal, Medet
• Is Part Of: Leisure studies. Volume 41:Issue 3(2022)
• Page Start: 389
• Page End: 404
• Publication Date: 2022-05-04
• Subjects: Special interest group -- leisure and recreational community -- cycling -- neo-tribe -- cohesion -- netnography; Leisure -- Periodicals; Recreation -- Periodicals; 306.4805
• DOI: 10.1080/02614367.2021.2006277
• Languages: English
• ISSNs: 0261-4367

Abstract

ABSTRACT: People come together and create new communities around their special interests. Although the members of these communities, defined as neo-tribes, have highly individualistic, fluid and reflexive identities, they share 'an intense sense of us', in other words, cohesion. This study presents a netnographic examination of two different cycling communities in Turkey to explain the concept of cohesion in neo-tribes. The results of the study indicate that the neo-tribe members express their cohesion under the themes of acting together, entertaining together, collaboration, appreciation, shared values and shared concerns. This study allows for a better understanding of the cycling community and provides important insights to developing cycling for leisure, recreation and tourism purposes.