Now is the time: VFR travel desperately seeking respect. (19th January 2022)

• Record Type: Journal Article
• Authors: Zentveld, Elisa; Labas, Alan; Edwards, Steve; Morrison, Alastair M.
• Is Part Of: International journal of tourism research. Volume 24:Number 3(2022)
• Page Start: 385
• Page End: 399
• Publication Date: 2022-01-19
• Subjects: destination management organisations -- destination marketing organisations -- DMO -- tourism -- VFR travel -- visiting friends and relatives; Tourism -- Periodicals; 338.4791
• DOI: 10.1002/jtr.2509
• Languages: English
• ISSNs: 1099-2340

Abstract

Abstract: Visiting friends and relatives (VFR) is a significant form of travel in most countries. However, relatively little VFR research has been undertaken, and few destinations have developed dedicated VFR marketing campaigns. However, altered conditions have created a different environment. People unable to see friends and family due to lockdowns are focused on reconnecting. There has been a shift in economic conditions, travel opportunities, safety, and connections. This article presents three components: (a) the psychology of lockdowns in reducing social connections; (b) a content analysis on VFR travel; and (c) recommendations on capitalising on VFR travel.