Audiovisual policy transfer between Mercosur and the European Union has gone offtrack. (August 2022)

• Record Type: Journal Article
• Authors: Fernandes, Marina Rossato; Loisen, Jan; Donders, Karen
• Is Part Of: International communication gazette. Volume 84:Number 5(2022)
• Page Start: 401
• Page End: 421
• Publication Date: 2022-08
• Subjects: Audiovisual policy -- Mercosur -- Reunión Especializada de Autoridades Cinematográficas y Audiovisuales del Mercosur -- policy transfer -- audiovisual Mercosur program -- European Union; Journalism -- Periodicals; Mass media -- Periodicals; 384
• DOI: 10.1177/17480485211052169
• Languages: English
• ISSNs: 1748-0485

Abstract

This article analyses the Audiovisual Mercosur Program as a case of policy transfer between Mercosur and the European Union. A qualitative document analysis, expert interviews and the use of policy transfer theory and its constraints made possible the critical evaluation of the program and its impacts. By focusing on the constraints that led to an incomplete and uninformed transfer, we were able to identify an alignment between the underlying ideas of audiovisual policies in Mercosur and the European Union, but also inadequate governance within Mercosur, unbalanced interests between the two trade blocks, and a lack of policy learning. As a result, the transfer of European Union policies reproduced well-documented failures of the European Union's internal market policies relating to the audiovisual sector.