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HARVARD Citation
Koo, B. et al. (2020). An examination of the role of internal brand management: impact of contractual models. Journal of hospitality marketing & management. 29 (4), pp. 503-525. [Online].
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Koo, B. et al. (2020). An examination of the role of internal brand management: impact of contractual models. Journal of hospitality marketing & management. 29 (4), pp. 503-525. [Online].