Born to Run: The Transmedia Evolution of the Bruce Springsteen Memoir from Book to Stage and Screen. Issue 3 (27th May 2022)

• Record Type: Journal Article
• Authors: Watson, Laura
• Is Part Of: Popular music and society. Volume 45:Issue 3(2022)
• Page Start: 279
• Page End: 299
• Publication Date: 2022-05-27
• Subjects: Autobiography -- memoir -- narrative -- Netflix -- Springsteen -- transmedia; Popular music -- Periodicals; Music -- Social aspects -- Periodicals; 782.42164
• DOI: 10.1080/03007766.2021.2010308
• Languages: English
• ISSNs: 0300-7766

Abstract

ABSTRACT: This article explores how the genre of rock memoir took a new cultural and commercial turn with the publication of Springsteen's book Born to Run (2016). It traces how the book became the foundation for a transmedia project that unfolded across several platforms (including the Broadway stage and Netflix) over the course of two years (2016–2018). This transmedia project worked to construct the twenty-first-century Springsteen as an artist and commentator whose work lies at the intersections of rock, popular literature, scripted theater, and the screen.