An empirical research study to understand the relationship between buyers and digital store. (19th May 2022)

• Record Type: Journal Article
• Authors: Kenge, Rohit; Khan, Zafar
• Is Part Of: International journal of business performance management. Volume 23:Number 3(2022)
• Page Start: 323
• Page End: 346
• Publication Date: 2022-05-19
• Subjects: sales management -- customer loyalty -- customer satisfaction -- digital store; Industrial management -- Periodicals; 658.005
• Languages: English
• ISSNs: 1368-4892

Abstract

Natural disaster, political imbalances, and pandemic disease are resulting in the dynamic product demand over time. We studied the current sales order booking process in the literature survey and proposed a hypothesis model to check the digital store suitability for lower delivery lead times of the electric original equipment manufacturers by collecting the primary data with the set of the 26 questionnaires to the 500 buyers of the electric products on convenience sampling. We received 402 valid responses. We performed the confirmatory and bi-factor analysis to check our proposed hypothesis model and concluded that that the buyers are facing different price issues for similar products at the different store platforms which affects the buyer's loyalty. The buyer's loyalty also depends upon the customer care support on their issues while purchasing the product. Digital buyer's satisfaction and loyalty (DBSL) and digital buying profile-based socio-economic condition (DSEP) are deeply interrelated.