Nobody does it better: Identity, ideology, and the future of James Bond. (5th April 2022)

• Record Type: Journal Article
• Authors: Johnson, Tyler; Funnell, Lisa
• Is Part Of: Social science quarterly. Volume 103:Number 2(2022)
• Page Start: 245
• Page End: 258
• Publication Date: 2022-04-05
• Subjects: Political science -- Periodicals; Social sciences -- Periodicals; 300
• DOI: 10.1111/ssqu.13139
• Languages: English
• ISSNs: 0038-4941

Abstract

Abstract: Objective: We explore the possibility that ideology structures attitudes toward casting choices swapping the race, gender, or sexual orientation of existing characters within popular entertainment franchises. Methods: We conduct an original survey to gauge reactions to potential swaps within the James Bond film franchise. Results: American conservatives are significantly less interested in future Bond films should the main character be played by a black man, a black woman, a white woman, or someone who is gay or a lesbian. This relationship does not hold should the role go to someone under 25 or American. Conclusion: Ideology structures attitudes toward the world of popular culture in addition to and in similar ways to the world of politics.