Cite
HARVARD Citation
Lv, X. et al. (2022). Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis. Journal of travel & tourism marketing. 39 (1), pp. 109-135. [Online].
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Lv, X. et al. (2022). Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis. Journal of travel & tourism marketing. 39 (1), pp. 109-135. [Online].