Cite
HARVARD Citation
Kaushik, K. et al. (2022). 'The tweeting sponsor': effect of a sponsor's SNS message articulation/interactivity on consumers' online response. European sport management quarterly. 22 (2), pp. 227-250. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Kaushik, K. et al. (2022). 'The tweeting sponsor': effect of a sponsor's SNS message articulation/interactivity on consumers' online response. European sport management quarterly. 22 (2), pp. 227-250. [Online].