Cite
HARVARD Citation
Lee, S. et al. (2022). Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. International journal of advertising. 41 (1), pp. 30-53. [Online].
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Lee, S. et al. (2022). Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. International journal of advertising. 41 (1), pp. 30-53. [Online].